UX Design Lead, Mobile Analytics · 2011 — 2014
MicroStrategy Visual Insights
MicroStrategy Visual Insights brought self-service data discovery to enterprise BI — connect to data, prepare it, build visualizations by drag-and-drop, customize them, and consume on the go. I led design across the native desktop product (Mac and Windows) and the iPad app, including the iOS 7 redesign that modernized the entire mobile experience.
The work spans the full arc: from early sketches and wireframes, through the desktop authoring experience, to three generations of the iPad app and a set of advanced visualizations.
From sketches to wireframes
Early hand sketches and low-fidelity wireframes established the connect → prepare → visualize flow and the editor's three-pane layout.
Desktop — Connect & prepare data
Connect to dozens of sources from Excel to Hadoop, preview the imported attributes and metrics, and prepare the data — changing types, converting, and renaming.
Desktop — Build & visualize
A drag-and-drop editor pane and visualization gallery to build grids, treemaps, geospatial maps, and more directly from the data structure.
Desktop — Customize & themes
Fine-grained control over the look — color thresholds for maps and charts, plus a full dark theme for the whole product.
iPad — Modernizing through iOS 7
The iPad app evolved from a skeuomorphic, heavily-chromed first version to a flat, content-first design after iOS 7.
iPad — The redesign: Global Pipeline
A ground-up redesign — light, legible dashboards with sheet navigation, a structured filter panel, and a quick-filter bar showing what's applied.
Advanced visualizations
Network and arc diagrams for exploring relationships — node size, edge color, and edge weight all encode the data at once.